Lead generation has officially arrived. Could it end the star broker model?

From the archives: When Elena Smirnova jumped from Citi Habitats to upstart brokerage LG Fairmont in 2014, the firm started sending her leads it was buying from listings sites such as Trulia and Zillow. Every month, Smirnova — then a newbie agent with just a year under her belt in the New York City residential brokerage business — was fed the names and phone numbers of potential clients who had plugged their personal information into one […]

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