So lit right now: How Witkoff’s LED play may safeguard investor against Times Square’s soft market

Steven Witkoff’s massive billboard in Times Square is already making money for the developer. Witkoff turned on the switch at the nine-story, 18,000-square-foot billboard at West 47th Street and Seventh Avenue in August, which encircles the base of the luxury hotel his company is designing at the location, according to Crain’s. Although he has yet to finish the hotel and retail space, the billboard is already generating revenue, with advertising rates in Times Square reaching as […]

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