Premier Agent prices skyrocket, but brokers pay up

The city’s residential brokers slammed Premier Agent when it debuted in March.  But now, they’re fighting each other for a seat at the table. Thanks to auction-based pricing, the cost to participate in StreetEasy’s agent advertising program — where agents purchase buyer leads in specific ZIP codes — has shot up over the past few months. On the Upper West Side, for example, the price per lead skyrocketed 183 percent to $196.88 in October, compared […]

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