Agency to Take Popular 31 Unit Northern California Restaurant Brand to New Heights
San Rafael, CA (RestaurantNews.com) Duke Marketing LLC®, a 28-year-old, full service marketing communications firm, specializing with multi-location and franchise companies, announced Erik’s DeliCafé®, the 31 unit fast casual restaurant chain, has selected Duke Marketing as their Marketing Agency of Record. Duke Marketing was chosen for their restaurant expertise with multi-unit franchisees, and increasing sales and guest traffic, using strategic planning, local store marketing, and public relations strategies.
Brian Johnson, Vice President and General Counsel of Erik’s DeliCafé, said “We partnered with Duke Marketing to put a focus on our local store marketing efforts, and to further strengthen Erik’s DeliCafé’s ties to the communities we serve. Duke Marketing brings great ideas and passion to our brand, customers, franchisees and team members.”
Erik’s DeliCafé® opened in 1973, with its first restaurant in Scotts Valley, by founder and CEO, Erik Johnson. To this day, Erik’s DeliCafé continues to practice a strong commitment to a warm inviting atmosphere, and quality food served fast with friendly service. Using family recipes, Erik created what are known today as the iconic “Sandwiches with Character®,” slow-simmered and hand-crafted soups, fresh salads, and their famous carrot cake, made from scratch since day one. The next several decades saw the opening of 31 of the popular fast casual eateries throughout Santa Cruz County, the Bay Area, the Monterey Peninsula and Roseville. Known for their healthy menu before most restaurants, fresh clover sprouts, signature breads, and famous spread humorously named “Erik’s Secret Goo,” Erik’s restaurants proudly continue to offer their one-of-a-kind menu offering a Health Dose of Goodness. More information, www.eriksdelicafe.com
“Growing up in Northern California, I’ve been a fan of Erik’s DeliCafé since they first opened in 1973,” said Linda Duke, chief executive of Duke Marketing. “My team at Duke Marketing is looking forward to taking the nearly 45 year old brand to new heights!”
About Duke Marketing, LLC.®
Duke Marketing, LLC, established in 1989, is a Northern California-based full service marketing communications agency specializing with multi-location foodservice and franchise organizations. Duke Marketing combines a full range of services, including: thought-leadership, local store marketing, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development, advertising and media buying with on-target strategies, fresh ideas and creative concepts to offer complete solutions. www.dukemarketing.com and friend us on Facebook. For more information contact Duke Marketing at 415-608-3709 or email firstname.lastname@example.org.
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